In today’s digital age, conversations aren’t just happening in your restaurant — they’re happening all over the internet. And that’s one of many reasons why social media has evolved from a mere value-add to a business imperative.
While large brands with dedicated social media teams and budgets might well have bigger online audiences and a broader digital reach, there’s no reason that smaller businesses can’t accomplish similar results, albeit on an adjusted scale — especially restaurants.
In this guide, discover over 30 pages on how to build a social media strategy. Explore which platforms are right for you; learn how to improve efficiency with tools; gain tips and stories from restaurants leading the way. If you’re feeling overwhelmed, you’re not alone. This guide is sure to put you at ease and back in the driver’s seat on the road to success.
Page 3 Executive Summary: The case for social media as a business tool
Page 6 Chapter 1: Building a social media strategy
Page 11 Chapter 2: Social media specifics: Platforms
Page 20 Chapter 3: Social media management tools
Page 23 Chapter 4: Social spend: What works?
Page 27 Chapter 5: Measuring social media success:Tips and tools
Page 30 Case Studies
Page 33 Conclusion
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